Health food industry web: Kraft

Late last year, I remember walking through a supermarket and noticing a new brand of macaroni and cheese sitting next to Annie's on the shelf. I later found "Back to Nature" products all over the health food section of the store. Then, seemingly overnight, the brand popped up at other supermarkets in the area. With such a huge product line and such a strong distribution link, it seemed like some huge food co had to be behind the brand. And it is! It's a much smaller world out there than the supermarket shelves make it seem. We'll start with Kraft, majority owned by Philip Morris (AKA Altria), and there's enough ownership consolidation in the industry out there to make this an ongoing feature.

Kraft brands

• Back to Nature - pasta, grains, cookies, cheese


• Boca - burgers, fake meat


• Starbucks - coffees in grocery stores (distributor)


• Tazo teas - lattes, bottled drinks (distributor)


• Balance - energy bars